<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Matthew Johnson: field notes</title><description>One practical field note each week on earning visibility, recommendations and demand from AI search.</description><link>https://matthewajohnson.com/</link><language>en-gb</language><item><title>How to check whether your AI-search work is doing anything</title><link>https://matthewajohnson.com/field-notes/check-whether-ai-search-work-is-doing-anything/</link><guid isPermaLink="true">https://matthewajohnson.com/field-notes/check-whether-ai-search-work-is-doing-anything/</guid><description>A ten-minute check you run yourself, without asking your agency for a report. Two questions, one of which most vendors can&apos;t answer.</description><pubDate>Sat, 19 Sep 2026 00:00:00 GMT</pubDate><category>measurement</category><category>ai-search-visibility</category></item><item><title>Being recommended by ChatGPT isn&apos;t the same as being paid</title><link>https://matthewajohnson.com/field-notes/recommended-by-chatgpt-is-not-the-same-as-paid/</link><guid isPermaLink="true">https://matthewajohnson.com/field-notes/recommended-by-chatgpt-is-not-the-same-as-paid/</guid><description>A carpet cleaning client&apos;s lead log, what it actually shows, and the gap between a citation and a booked job that nobody in this niche wants to talk about.</description><pubDate>Sat, 12 Sep 2026 00:00:00 GMT</pubDate><category>local-demand</category><category>measurement</category></item><item><title>23 reviews beat hundreds, if the reviews say the right things</title><link>https://matthewajohnson.com/field-notes/23-reviews-beat-hundreds/</link><guid isPermaLink="true">https://matthewajohnson.com/field-notes/23-reviews-beat-hundreds/</guid><description>A carpet cleaning company went from 11 Google reviews to 23 and started outranking competitors sitting on hundreds. The lever wasn&apos;t volume.</description><pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate><category>operator-lessons</category><category>ai-search-visibility</category></item></channel></rss>