measurement
How to check whether your AI-search work is doing anything
A ten-minute check you run yourself, without asking your agency for a report. Two questions, one of which most vendors can't answer.
Six things I run, from free guides to the agency itself.
I'll show you what the assistants say about your business today, then build the pages, answers and signals that change it. It sits alongside whatever marketing you already run. You don't have to fire anyone to start.
The same system written down step by step, with the checks I run on client accounts. You do the work. I show you where it usually goes wrong.
Twenty checks, scored out of 100, with the fix printed under every one. Find out why ChatGPT does not name your business when a customer asks who to call.
The search fundamentals underneath the AI-search work. If the basics are broken, the assistants have nothing good to read about you.
One field note a week. What I tested, what the numbers did, and what I'd do differently. Free, and there's no call to book.
Five real AI answers, each printed with the question that produced it.
See all five answersField notes from the accounts I'm on, plus every issue I've sent the list.
measurement
A ten-minute check you run yourself, without asking your agency for a report. Two questions, one of which most vendors can't answer.
local-demand
A carpet cleaning client's lead log, what it actually shows, and the gap between a citation and a booked job that nobody in this niche wants to talk about.
operator-lessons
A carpet cleaning company went from 11 Google reviews to 23 and started outranking competitors sitting on hundreds. The lever wasn't volume.
Newsletter · 15 September 2026
A bookkeeper's question, and what ChatGPT actually sells.
Newsletter · 8 September 2026
Thirty days later ChatGPT was recommending him. His website never changed.
Newsletter · 1 September 2026
(He's been doing this for 3 years)
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