measurement
How to check whether your AI-search work is doing anything
A ten-minute check you run yourself, without asking your agency for a report. Two questions, one of which most vendors can't answer.
field notes
Field notes
The searchable archive. Topic and search filters live here, not on the homepage. Pillars: AI-search visibility, answer and content systems, local and service-business demand, measurement and experiments, operator lessons.
ai-search-visibilitylocal-demandmeasurementoperator-lessons
local-demand
Being recommended by ChatGPT isn't the same as being paid
A carpet cleaning client's lead log, what it actually shows, and the gap between a citation and a booked job that nobody in this niche wants to talk about.
operator-lessons
23 reviews beat hundreds, if the reviews say the right things
A carpet cleaning company went from 11 Google reviews to 23 and started outranking competitors sitting on hundreds. The lever wasn't volume.
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