Newsletter
Every issue, newest first
30 issues so far. Each one takes a single job from a real account, what I tried, and what the numbers did next. Reading them costs nothing and there is no call to book at the end.
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15 September 2026
He asked if he could buy the spot
A bookkeeper's question, and what ChatGPT actually sells.
8 September 2026
He was on three directories out of forty
Thirty days later ChatGPT was recommending him. His website never changed.
1 September 2026
We gave him his 2 best months in business
(He's been doing this for 3 years)
25 August 2026
He couldn't name one call his agency produced
A 20-minute exercise that tells you whether your marketing is real.
18 August 2026
His site scored 94 out of 100
Twelve problems hid behind a passing grade.
9 August 2026
Type this into ChatGPT tonight
The 30 second test that settles whether AI search matters for your business, and the three fixes depending on what comes back.
2 August 2026
42 calls from a dropdown menu
No ads. The profile just started telling the truth.
28 July 2026
462 reviews didn't save them
A Vista water damage company with 47 reviews got named instead.
21 July 2026
The part of my job nobody pays me for
The research nobody sees, and the Texas accounting firm it just paid off for
14 July 2026
Invisible in ChatGPT, then the first answer
A few weeks. From nowhere to the name AI hands people first.
7 July 2026
280 phone calls. Zero ad spend
A Las Vegas dentist, one Google profile, and the foundation her old agency skipped.
30 June 2026
The blog posts ChatGPT actually cites
It's not the generic slop your current agency is posting
23 June 2026
I split my company and kept nothing
Zero clients in February. Here's the one bet I made on the way back.
16 June 2026
We rank him in cities he can't drive to
No office. No address. Still the first name ChatGPT gives.
9 June 2026
I told a client to stop doing SEO
Two years of it, flat rankings. He was aimed at the wrong reader.
2 June 2026
Why ChatGPT skips the business with 700 reviews
Same town. Same service. The machine still picks someone else.
26 May 2026
He runs water damage restoration. ChatGPT picks him over ServPro
One Wisconsin city. Two months. From invisible to first answer.
19 May 2026
0 clicks on the perfect search
His H1 was missing one word.
12 May 2026
The hauler doing $1.2M skips one rule everyone follows
Real prices. Real timelines. Most sites duck both.
5 May 2026
I told my client before she heard it elsewhere
GPT Ads are coming. Here's what's gonna change.
28 April 2026
Her phone log knew before she did
53 calls in 14 days. She didn't even know.
21 April 2026
His service area was 40 miles off
One dropdown menu. Top 3 in 60 days.
14 April 2026
They had everything right except one field
It took 5 minutes to fix. They'd been invisible for 2 years.
7 April 2026
The dentist had 312 reviews. ChatGPT had never heard of her
Google rankings don't protect you anymore. Here's what does.
2 April 2026
A chiropractor had 200 reviews. AI recommended the one with 50
Reviews alone don't win AI search. Here's what does.
30 March 2026
The page on your website that AI reads first
It's not your homepage.
24 March 2026
Your competitor pays $180 per lead. This plumber pays $0
Same city. Same service. Completely different strategy.
17 March 2026
I asked ChatGPT to recommend a dentist. It picked the one with 40 reviews
Not the one with 200. Here's why.
10 March 2026
Your customers stopped Googling. Here's where they went
The search shift most local businesses haven't caught yet.
3 March 2026
Your website is talking to humans
AI Can't Understand a Word of It.